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The Nebraska Crossing Outlets Mall (Gretna, Nebraska, 2004)

An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly vĩ đại the public. Products at outlet stores are usually sold at reduced prices compared vĩ đại regular stores due vĩ đại being overstock, closeout, factory seconds, or lower-quality versions manufactured specifically for outlets. Traditionally, a factory outlet was a store attached vĩ đại a factory or warehouse, sometimes allowing customers vĩ đại watch the production process, such as in the original L.L. Bean store. In modern usage, outlet stores are typically manufacturer-branded stores such as Gap or Bon Worth grouped together in outlet malls. The invention of the factory outlet store is often credited vĩ đại Harold Alfond, founder of the Dexter Shoe Company.[1]


Merrimack Premium Outlets in New Hampshire in 2012

Outlets first appeared in the eastern United States in the 1930s. Factory stores started vĩ đại offer damaged or excess goods vĩ đại employees at a low price. After some time, the audience expanded vĩ đại include non-employees.[2] In 1936, Anderson-Little (a men's clothing brand) opened an outlet store independent of its existing factories. Until the 1970s, the primary purpose of outlet stores was vĩ đại dispose of excess or damaged goods.[citation needed]

In 1970, Vanity Fair opened the first multi-store factory outlet center in Reading, Pennsylvania.[3] Outlet stores enabled manufacturers vĩ đại directly enter the retail field themselves and capture more of the profit associated with their brand names.[3] Very few outlet centers were built within major cities, in order vĩ đại minimize disruption vĩ đại manufacturers' existing relationships with department stores and other chain stores which had traditionally sold their merchandise.[3] To avoid "retaliation" against manufacturers from such retailers, outlet centers were often positioned at least đôi mươi vĩ đại 30 miles from the nearest department store, along major highways between metropolitan areas or in resort or recreational areas.[3]

Throughout the 1980s and 1990s, outlet centers grew rapidly in the United States. A typical outlet center in the U.S. is opened with between 100,000 and 200,000 square feet (about 1 vĩ đại 2 hectares) of retail space. This can gradually increase vĩ đại 500,000 vĩ đại 600,000 feet (around 5 hectares). The average outlet center has an area of 216,000 square feet.[2] In 2003, outlet malls in the U.S. generated $15 billion in revenue from 260 stores.

The number of U.S. outlet centers increased from 113 in 1988 vĩ đại 276 in 1991 and vĩ đại 325 in 1997[2] and 472 in 2013.[4]

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Outlet malls are not an exclusively American phenomenon. In Canada, the Dixie Outlet Mall dates from the late 1980s, and was followed by Vaughan Mills in 1999, and Toronto Premium Outlets in 2013. In Europe, retailer BAA McArthurGlen has opened 13 malls with over 1,200 stores and 3 million square feet (about 30 hectares) of retail space; describing itself as an "outlet village", Bicester Village, on the edge of the town of Bicester in Oxfordshire in England, is a regular stop for bus-tours of foreign tourists, especially from Đài Loan Trung Quốc. Stores have also been emerging in nhật bản since the mid vĩ đại late 1990s.[2]

Similarly in Vietnam in recent years, the trend of outlet shopping in general and outlet shoes in particular has been growing and becoming a new trend. Therefore, more and more outlet stores are opened not only by the brand itself but also by other private entities[5] vĩ đại meet the above demand.

Difference between outlet and regular stores[edit]

A majority of the products sold by clothing and accessory manufacturers at outlet stores are specifically manufactured for outlets using lower-quality materials and manufacturing processes than vãn their higher-priced products sold in regular stores.[6][7]

Outlet stores often have more stringent return policies than vãn regular stores, and manufacturers will typically not allow returns or exchanges for products purchased at outlets stores at their regular stores.[8]

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