Today we’re announcing Instagram Reels: a new way to lớn create and discover short, entertaining videos on Instagram.
Reels invites you to lớn create fun videos to lớn share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public trương mục, make them available to lớn the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to lớn become a creator on Instagram and reach new audiences on a global stage.
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How it works
Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to lớn help create your reel, including:
Audio: Search for a tuy nhiên from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to lớn you, and if you have a public trương mục, people can create reels with your audio by selecting “Use Audio” from your reel.
AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to lớn record multiple clips with different effects.
Timer and Countdown: Set the timer to lớn record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.
Align: Line up objects from your previous clip before recording your next to lớn help create seamless transitions for moments lượt thích outfit changes or adding new friends into your reel.
Speed: Choose to lớn tốc độ up or slow down part of the video clip or audio you selected. This can help you stay on a beat or make slow motion videos.
Reels can be recorded in a series of clips (one at a time), all at once, or using video clip uploads from your gallery. Record the first clip by pressing and holding the capture button. You’ll see a progress indicator at the top of the screen as you record. Stop recording to lớn over each clip.
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With Reels, you can share with your followers and can be discovered by the huge, diverse Instagram community on Explore.
If you have a Public Account: You can share your reel to lớn a dedicated space in Explore, where it has the chance to lớn be seen and discovered by the wider Instagram community. You can also share your reel with your followers by posting it to lớn your Feed. When you share reels featuring certain songs, hashtags, or effects, your reel may also appear on dedicated pages when someone clicks on that tuy nhiên, hashtag, or effect.
If you have a Private Account: Reels follows your privacy settings on Instagram. You can share to lớn Feed sánh only your followers can see your reel. People will not be able to lớn use original audio from your reels, and people cannot share your reels with others who don’t follow you.
Once your reel is ready, move to lớn the share screen, where you can save a draft of your reel, change the cover image, add a caption and hashtags, and tag your friends. After you share your reel, it will live on a separate Reels tab on your profile, where people can find the reels you’ve shared. If you also share to lớn your Feed, your reel will appear on your main profile grid, though you have the option to lớn remove it.
Whether you have a public or private trương mục, you can share your reel to lớn your Story, close friends, or in a direct message. If you bởi sánh, your reel will behave lượt thích a regular Story – it will not be shared to lớn Reels in Explore, it will not appear on your profile, and it will disappear after 24 hours.
Reels in Explore showcases the best of trending culture on Instagram. Discover an entertaining selection of reels made by anyone on Instagram, in a vertical feed customized for you. If you love a reel, you can easily lượt thích, comment or share it with your friends.
You’ll also see some reels with a “Featured” label. If your reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to lớn help you discover original nội dung we hope will entertain and inspire you.
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Reels gives people new ways to lớn express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.
For more information on Reels, visit our Help Center.