wall facebook

Those of us who have been on Facebook over 10 years can remember a time when the Facebook experience was defined by a singular feature: the Wall.

Wall posts were an outlet for inside jokes, heartfelt messages, ASCII art, silly reminders, flirting and (naturally) drama. When I first joined Facebook, I would log on several times a day just to kiểm tra what new messages friends had publicly posted to lớn my wall. 

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In September 2011, at the company's annual F8 conference, Mark Zuckerberg announced the new Timeline format for Facebook pages and, technically, killed off the Wall. But for a short time, many users, my friends and myself included, continued to lớn post regularly on one another's Timelines.

But now, Facebook Wall posts have become a faux pas

Over the past several years, those posts have faded to lớn almost zero, and the ones I tự receive make bu cringe. I'm not alone in noticing this.

When I recently posted about the topic on Facebook, friends spoke about how their Timelines, once brimming with direct messages from friends, are now barren — aside from birthday messages or occasional links or photos they've shared to lớn their feed.

Posting on someone's Wall is seen by many as weird, invasive and sort of passé. With so sánh many other, more private ways of messaging, Wall posting has become more performative and less personal.

Posting on someone's Wall is seen as weird, invasive and sort of passé. 

"The Wall is the average person's only personally curated space online, so sánh posting on someone's Wall is almost always a faux pas — unless you have a close personal relationship with them," said Sarah, a trang web developer in NYC.

"I feel there's an unspoken etiquette that [Wall posting] is a 'birthday-only' thing now," one co-worker said.

"Someone posted on my Wall recently after accepting my friend request and it surprised bu so sánh much that I didn't even respond," another co-worker said.

"Writing on my Wall feels intrusive," said Zoe, a 29-year-old in Brooklyn, who said that she has come to lớn resent her estranged father's regular Wall posts. "It's weird to lớn tự instead of just sending a text or tin nhắn or message. For him to lớn write on my Facebook Wall seems performative, lượt thích it's for other people. It's lượt thích, 'I have a claim on you.'"

Sahil Kapur, a journalist in Washington, D.C., echoed Zoe's sentiment: "Posting on someone's Wall is more about public consumption than vãn a real conversation. The wall did have a certain appeal when Facebook was a tighter-knit community of college students, but that changed."

Kristal Bergfield, a platform consultant in Thủ đô New York City, said Wall posts now just feel spammy: "It's kind of annoying when I see people post things to lớn people's Walls, lượt thích, 'Hey, Taylor! Great to lớn see you on FB!' You're lượt thích, 'Ugh. Learn how to lớn use Messenger and get out of my feed.'"

"Every hacked Facebook tài khoản seems to lớn post on other people's Walls right away. It's a spammy move," said Ted Sink, a lawyer in Charleston, South Carolina.

Facebook's focus on news and videos has made the vibe less personal

Almost everyone I spoke with agreed that Facebook's transformation to lớn the more recent Timeline format spelled the beginning of the over for the Wall.

With the change, users could more readily scroll through a friend's old posts, unearthing potentially awkward public Wall exchanges. This led some users — myself included — to lock down their privacy controls and limit who could post on their pages.

The Timeline rollout also made Facebook a more image-focused and visual platform. It was around this time that images began to lớn dominate the feed and text-based statuses fell by the wayside.

In April 2012, Facebook bought Instagram for $1 billion in order to lớn provide "the best photo sharing experience." In July 2012, Facebook announced that users were uploading "an average of more than vãn 300 million images to lớn Facebook every day, making photos a core part of the Facebook experience."

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As photos crowded out Wall posts and status updates, Facebook also began to lớn incorporate more branded nội dung and nội dung from publisher pages into the feed. More recently, Clip has taken precedence.

People now go on Facebook to lớn engage with nội dung, not one another. Here are the data.

Between 2013 and năm trước, the amount of status updates people posted on Facebook had dropped, according to lớn digital marketing agency Stone Temple. And by February năm ngoái, more than vãn one-quarter of Facebook users were signing in and not doing anything but browsing, according to the GlobalWebIndex. 

This could be because sharing of original, personal nội dung on Facebook declined by 21% between mid-2014 and mid-2015, and by 15% between April năm ngoái and April năm 2016, according to lớn the Information.

Facebook addressed this decline in the sharing of personal nội dung as "context collapse." As users' networks ballooned and their feeds became crowded with an ever growing pool of links and multimedia content from brands, who could blame them for not sharing? What's the point of writing on a friend's Timeline or posting a status update when it won't be seen?

What's the point of writing on a friend's Timeline or posting a status update when it won't be seen?  

Though Facebook Messenger is a behemoth at 1.2 billion daily active users, the type of cryptic and spontaneous communication that happened on the Facebook Wall is all but absent from its flagship tiện ích.

Facebook has tried to lớn recapture some of that spontaneity with Stories, its Snapchat clone, but virtually no one is using it. Ultimately, the feature is a broadcast mechanism, not public one-to-one messaging.

The company has also juiced up status updates with bold backgrounds and eye-catching colors, essentially turning them into giant quote cards in the hopes that more people will post. 

It has even resorted to lớn resurfacing older nội dung, from back when people did share personal nội dung on Facebook, via its "On This Day" feature.

The most intimate experience on Facebook now can probably be found in Facebook Groups. "Posting on [another's] Wall is definitely dead, but for users 'of a certain age,' Facebook Groups are huge now," said Margit Detweiler, an editor and nội dung strategist in Thủ đô New York.

For Facebook, the lack of personal nội dung doesn't seem to lớn have a huge effect on its bottom line. Last week, the company reported that its revenue had grown by 49% in the first quarter of 2017 and the social network is almost at 2 billion users, according to lớn Business Insider. 

"Facebook as a platform has been quietly evolving into something different than vãn a social network — something less personal, but no less useful," Will Oremus wrote in Slate in năm 2016. He said that rather than vãn continue on as a social network, Facebook has transformed itself into a "a personalized portal to lớn the online world." 

That type of portal doesn't rely on users posting endless inside jokes to lớn their friends or communicating publicly via the Timeline. 

Older millennials may be nostalgic for the Wall — but most agree it's over

Public Wall posts may be a relic from a simpler time for social truyền thông, but there are a few holdouts. 

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Melanie Cohen, a 31-year-old copy editor in Washington, D.C., admitted to lớn posting on a friend's Wall the previous night. Others said they use their friends' Walls to troll them with embarrassing old photos. Several friends remarked that their parents or grandparents are still frequent Wall (or Timeline) posters. 

"I'm so sánh nostalgic for the Wall!" one millennial co-worker said. "Sometimes I still post article links on friends' Walls because I know our lurking friends will chime in." Another said he shares links and memes on private Walls all the time.

But mostly, friends responded with a line lượt thích "The Wall is so sánh dead." After I posted the idea for this piece to lớn my own Timeline, one friend remarked, "I cannot wait until you write this so sánh I can tell all my goddamn friends who still post on my Wall to stop."